VidSpark is a program I led at The Poynter Institute in collaboration with the Google News Initiative to bring local news to younger audiences through social media video.
After a year of working with three local newsrooms, I led the production of a the VidSpark Playbook for Social Video Strategy, a series of videos and articles with best practices for newsrooms creating social video series.
I hosted, executive produced, and co-wrote these videos, which published in Jan, 2021.
An overview of our work with VidSpark, and an introduction to the VidSpark Playbook